Environmental Sustainability

Ocean Pictures

Krill is mostly harvested for its oil due to the fact that it’s a highly abundant source of Omega 3 fatty acids (particularly DHA and EPA) along with astaxanthin, a carotenoid known for its powerful antioxidant capabilities.

Like any other industry, krill harvesting is closely monitored and carefully regulated to ensure its environmental sustainability. The Commission for the Conservation of Antarctic Marine Living Resources (CCAMLR), is an international environmental organization comprised of 25 members with an additional 11 countries acceding to the convention.Their mission is to preserve marine life and the environmental integrity within and surrounding Antarctica. CCAMLR is considered an exceptional organization for its highly detailed research programs to help ensure successful conservation practices (especially of krill) in the Southern Ocean.

To add, Viva Naturals utilizes a proprietary extraction process, where the krill are harvested, collected and processed right in its natural environment – Antarctica. Unlike fish which is collected using large fishing nets where the catch is then towed onboard a ship into huge containers that are later brought to a processing plant, krill is collected using responsible harvesting practices. To preserve their nutrients, our krill are frozen as soon as they’re harvested. Their omega-rich oil is then carefully extracted using an innovative technique, free of harsh chemicals or bleaching agents. This innovative technique involves minimal processing in low temperatures to decrease the risk of oxidation. The result of a fully traceable krill oil, distinctly dark red in color signifying exceptionally high levels of astaxanthin which works as an antioxidant and other key nutrients.*

Furthermore, the biomass of the earth’s krill has been suggested to weigh within a range of about 60 million to 420 million tonnes. Currently the best estimate is 389 million tonnes.

While there is still a vast amount of krill left over after harvesting, rest assured this doesn’t mean that krill can be collected carefree and limitlessly. In fact, the CCMALR has implemented precautionary measures to prevent the depletion of krill. Truth be told, without krill, many of today’s marine species would be endangered as krill are their primary food source. It is for this reason that krill harvesting is strictly regulated by the CCMALR and other eco groups.

Fortunately, not only is Viva Naturals committed to health through the outstanding quality of their nutritional supplements, but, Viva Naturals is also committed to working in a way that respects the earth, and ingredients used.

Friend of the Sea

Viva Naturals Krill Oil is Friend of the Sea certified. Friend of the Sea is a non-profit non-governmental organisation (NGO), whose mission is the conservation of the marine habitat. Products and their origins are audited onsite by independent international certification bodies, against strict Friend of the Sea sustainability criteria. Friend of the Sea’s objective is the conservation of environmental resources, in particular those which are part of the marine ecosystem. These include but are not limited to: Fish populations, Habitats, Ecosystems, Water, Energy, Endangered Species, Biodiversity, and Social standards.

Viva Naturals is proud to have their Krill Oil certified by Friend of the Sea and is committed to their core value of making the world a better place.